This
field outing we visited the three districts of china town, north beach and the financial
district. All three of these districts have unique qualities that each one of
them posses. Signage in each of the three districts differs, depended on the
group of people they are trying to reach. It is interesting to contrast each
district with each and see how each one chose to use signage in a different way
After looking into each of the three distracts one stood out the most to me .the
one of the districts that appeared to me as one of the most interesting was Chinatown.
Chinatown
has a rich history, and has become a very important part of San Francisco. Chinatown
was first started in the year 1848,when the first Chinese immigrants started
coming over. The first inhabitants of this part of the city were mainly from Hoisanese
China. After a while a lot of different groups of people from China come over
to San Francisco to live in Chinatown. This caused some problems and races wars
started to erupt. Race wars were a big problem in this area, combined with the
low income. Chinatown eventually got
their own squad of police, to help with the problem.
The naiboughhood
of China town is one of the working class parts of the city, while it is not as
rich as some of the other parts, has a rich culture. Many immigrants from chins
came during the 1960s,so with this influx of people made it grow even more
Chinatown has
gained the nickname city with in a city because of its large size. San Francisco’s
Chinatown is the largest one in America. This one has managed to keep a lot of
the language and cultural aspects alive. By keeping more of their culture that
originated back in China in this area is make makes San Francisco Chinatown
unique and better than most others. When anyone visits China town it is hard
not to be amazed by the buildings there. The buildings are beautiful and
interestingly designed, you feel as if you are almost in China.
The signage in Chinatown
is different than in most parts of the city. One of the first differences would
be how almost all the signs are in Chinese. Because of the lower income of
people who live in this area the signs is directed toward them, and completely different
than a sleek sign of a store in Union square. A lot of the buildings in China town are bight colors, which
chat the eye of people as they are walking by.
The
signage in Chinatown is mostly old fashioned and not that high tech as that
some stores have today. There are a lot of independent owned businesses, and
their signs are not as big and eye grabbing as some other chain business.
Technology has a big role to ply in how signs are made and used today. Some
signs light up, flash and changed colors to grab people’s attention. Other
signs are using more complicated art work in new ways. Also signs can be put at
a high height to be seen by the people driving in cars. The way we view signage
today is we aspect it to be bright and flashy with a lot of different aspects,
just to get our attention. The image from the past that I chose was Chinatown Sacramento
street. I like how even with the quality of the photo you can tell that not
sigs were big and flashy like today. In contrast to this I found and image of
today in Chinatown of a light up storefront sign. This shows how times have
changed in the way we attract customers.
China town has a
rich interesting culture and history. Out of the three districts that we visited
this was the one that I thought was the most interesting to me. The culture
here is strong and hopefully it stays that way, so it can continue to be an
important part of San Francisco.
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