This
week we visited the mission, Castro and lower Haight district. After visiting these
districts we are able to compare and contrast them. Also to see how, just one
block can make a big difference in the atmosphere of the area. We have visited
a good number of different districts and it is becoming easier to see how each
ones signage is geared towards a specific audience. Some districts hare very
similar to each other while other are complete opposites, even though they
happen to be in close distance to each other.
Each
of the three districts has a different audience it is trying to reach and gain
the attention of .the Castro district has a main audience of gay and lesbian, because
that is part of the majority of people who live there. A lot of the building in
this area are very old and have a lot of historical significances and meaning
to them. One image that I would choose from this area is the image of Castro Theater.
This is a prominent landmark in the area and has become a historical sight. A
lot of the sights in the area have a significant part in the fight for gay rights
and equality. These buildings have very important meaning to the people who live
there. The main audience of the Castro district is aimed toward the large gay
and lesbian population and their triumphs to gain equality.
Another district
we visited is the part of lower haight. Lower haight has a lot of small cafes
and clubs or bars in this area. Even thought this area is named lower Haight it
differs from upper Haight h by having less shopping and the houses and there
are less decorated then that of upper Haight. One image that stands out form
this area is that of all the mauls along the walls. The audience for signage in
this district would be toward the more lower class people. This area can have some
not as nice parts that make up the lower Haight. So the signage would be for
them and also the homeless people living there. Also another group of people
that the signage is directed to here is for the tourist to provide them with
the proper information.
The last district
that we visited was the Mission district .the mission district is located in
such a spot that it becomes insulated from the fog and the wind make it appear
to be warmer than other pats of the city. It has a rich culture with many
murals along the walls. The mission has a lot of nightlife with many bars and
clubs along the streets. Recently a lot of younger people have moved in to this
area and the transformation has begun. This was one know as a bad area so the
housing prices were cheep, now the housing prices are rising. The population
here is filled with a lot of artsy young people. One image that stands out to
me is the women’s building. The women’s building is covered in beautiful mauls.
This building is something that really defines this area and shows who the
singed is directed towards. The signage in this area is direct toward both the
new young people living there and the poor people who have been living there
for years.
After taking the time to investigate all
three of these different districts it is interesting to see the similarity and differences
in them. They all have a rich culture and pride that seems to define them. Each
of the districts has a building that has a great historical significants that
makes it so important. Each of the districts has a signage system that is
directed towards the people who live there to try and get the message across to
them. Even though they are all very different they each same the same quality
of having a rich culture, that defines them.
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